Tips for writing Press releases effectively

8 tips for writing press releases effectively-

• Writing a good headline-
  Reporters are bombarded with thousands of emails every day. To make your draft or mail stand out from the rest, you need to include a strong headline. The headline has to be catchy, but not long, interesting but not controversial. If you want you can also add a sub-head, but make sure it is smaller than the headline.

• Do not beat around the bush-
  Get straight to the point, right in the first paragraph itself. Your press release need not take time to arrive at the point you are making. Get across the message in the first few lines, as these will make things interesting to the audience. The second and third paragraphs should essentially contain supporting information.

• Eliminate grammatical errors-
  You have to eliminate any kind of grammatical errors, and submit your draft without the least mistakes or if possible no mistakes. It will make things easy for the reporter to proceed ahead.

• Include the numbers-
  Numbers are proof that you are supporting your information with solid evidence. It will not help make your press release look authentic but also make the required impact on the audience. This way your article will become even more compelling.

• Quotes-
  While this is left to the writer whether to include quotes or not, it is always better to include some meaningful quotes. It will make your overall draft look extremely professional and give certain layers to the information.

It will also at the same time create an element of interest in the minds of the audience.

• Use the right style-
  Write a press release in good and understandable English. Don’t use over the top jargon and hard words, which can be confusing to the reader. Focus on the facts which will keep the reader interested.

• Use the right font-
  A readable font should be used while printing a press release. While there is no preferred format as such, the Arial font or Times New Roman is a good choice.

• One page is the best-
  Shorter but crisp writing is always better than lengthy writing. If possible limit your article to a single page at the most 2 pages. Refrain from making it beyond 2 pages. Remember all your audiences are not avid readers and most of the time people like to see how long a particular article is.

• Provide links to other sources of information-
  This point directly corresponds to the above point of keeping an article to a single page. A one-page press release is always preferred, but it can so happen that you may not get the chance to include all the important information due to the limitation of the page. You can always provide links to your company’s website giving more information that is deemed important to you and which your audience should know.

• If possible use a story to connect to your press release-
  Any kind of story is directly responsible for an emotional connection with the audience. It will help in getting the relevant traction, and share it on social media.

• Include the contact information-
  Giving contact information is beneficial as readers, potential clients and reporters can contact you for further information. Do include the email address, phone number and the person to be contacted. If possible do it at the top of the page so that readers do not have to search for it.