How PR firms help you get featured on large websites?

Whether you are a start-up, a small-sized company, or a major player in the market, you need the right kind of publicity. The reasons are many,

Brand awareness
Reputation
Establishment of authority
Building a strong relationship with existing and potential clients.

To cater to all your above needs, you need a strong PR firm which will manage all your marketing efforts.

A Public relations company manages a particular form of marketing. Understand that this is not an advertising firm. They are neither into billboards or making catchy commercials.

A marketing agency solely works for those.

A PR firm works through editorial coverage. They provide coverage for your company through newspapers, magazines, TV programs, and websites. They are earned media and keep looking for trending news that will be beneficial to your organization.

A good and established PR firm publicizes your organization’s best features and mitigating any kind of negative news which can be bad for the company’s reputation. It is also responsible for giving a relevant message to the clients and customers which will be beneficial for them.

How does a PR firm help you get featured on large websites?

The process is pretty and at the same time a structured one-

You pay a PR firm for media coverage.
They use their connections; resources and expertise to help you get featured on top influential websites.
PR firms already have top influencer connections which will directly help you get featured on large and influential websites.

Different methods which PR firms apply-

PR firms devise various strategies; evaluate different techniques so that the public perception changes for the better.
They include discussions with top management levels for various policy decisions and the possible courses of action.
They combine their industry-knowledge, along with brainstorming with a team of digital specialists to deliver the right communication in sync with your organization’s brand values.
They influence the overall public perception and the correct implementation of your organization’s plans.

PR firms typically write speeches, creates press releases, organize any special events, perform effective market research, and help grow business networks.

So what exactly is the PR process?

Initially, when you hire a PR firm, they will take a complete inventory of your organization, and it’s working.
They will ask you many questions including who are your employees, what are your products, what resources do you have, and what are your plans.
They will also analyze your social media presence, and check your marketing strategies.
With their experienced and specialized team, they will identify the loopholes if any and suggest changes and strategies.
They will figure out what changes you need in your products or business processes.
They will also check how good you are as an organization in creating networking opportunities and in which areas you need improvement.

Different PR brands work with different firms and so you should know which the right firm for your organization is.

For e.g. if your organization is a Fashion brand, you need to hire a PR firm that specializes in making strategies for a fashion company.

Another top example of a top PR campaign was the Bajaj Avenger video in the year 2017.

Bajaj released a 1-minute video showing a woman riding a bike, traveling solo, going on highways in the night, without any sense of fear or self-doubt. The campaign was aptly titled, ‘Ride your Independence’.

Nonetheless, The PR campaign was a huge success, as it was released around the time of India’s Independence Day and it managed to get 50 plus PR stories on the same.

That is because every PR firm has its method of story-telling.

How should you choose your PR firm?

Filter down the list of potential firms that you think are viable for your PR marketing.
Understand that you have to look for more cost-effective options rather than burning a hole in your pocket.
A PR firm should also have top local connections.
Check the track records of the PR firm you are hiring.
Hire a PR agency that is working passionately, rather than only working for the sake of the job.
E.g. if you are a tech-start up you should choose a PR firm that is more into uploading blogs and podcasts on top websites.

Typical strategies that PR firms use to help organizations get featured on large websites-

Corporate Reputation and Brand
Management
Digital Design
Video production
Sales
Brainstorming with your organization’s core team and devising the relevant plans.

The big question which typically lingers in such a case is, whether it is feasible to hire a PR firm?

The answer is definitely in the affirmative. As a PR firm is directly responsible for making you stand out from your competitors and sky-rocket your credibility in the market.
All the efforts are important in the long-run to make you a strong player in the industry.
Hiring a PR firm is important for generating the required web traffic, creating awareness for your products, and most important making way for thought leadership.

As an organization, you are also responsible for brainstorming with your team-

What do you have on your plate to offer to the audience?
Do you know your audience?
What specific goals do you want to achieve for the PR agency?
Do you have any specific strategies in place which you wish to convey to the audience?
Will the PR strategies going to work for long term perspective or only are going to achieve the short-term goals.

Take stock of all these questions will make you realize where you stand as an organization. It is the foundation that you will use to direct your PR efforts with the firm which you hire for your company.

On a concluding note-

PR is all about reaching the right people, at the right time with the right strategies. (Refer to the example of the Bajaj campaign)

It will help your brand reach the top and manage to make a mark in the heart and minds of your consumers.