Profile Optimization: Your LinkedIn profile is your digital resume. Manjula emphasizes the importance of creating a compelling headline and summary that capture attention and accurately reflect your professional brand. She provides tips on how to write a summary that highlights your unique skills, experiences, and career aspirations. Additionally, she discusses the importance of choosing a professional profile photo and customizing your LinkedIn URL for better visibility.

Showcasing Skills and Achievements: LinkedIn allows you to highlight your skills and achievements through endorsements and recommendations. Manjula explains how to effectively showcase your strengths by listing relevant skills and seeking endorsements from colleagues and peers. She also discusses the value of recommendations and provides guidance on how to request and write meaningful recommendations that enhance your profile.

Content Strategy: Sharing content on LinkedIn is a powerful way to demonstrate your expertise and engage with your network. Manjula offers tips on developing a content strategy that includes posting articles, sharing industry news, and participating in LinkedIn groups. She emphasizes the importance of consistency and relevance in your posts to build your personal brand and establish yourself as a thought leader in your field.

Networking Tips: Building and maintaining valuable connections on LinkedIn is essential for career growth. Manjula provides strategies for expanding your network by connecting with industry leaders, colleagues, and potential employers. She discusses the importance of personalized connection requests and how to engage with your network through comments, messages, and endorsements. Additionally, she offers tips on leveraging LinkedIn’s networking features, such as the Alumni tool and LinkedIn Events.

Engagement Best Practices: Active engagement on LinkedIn can increase your visibility and influence. Manjula shares best practices for interacting with your network, including liking and commenting on posts, participating in discussions, and sharing your own insights. She emphasizes the importance of authenticity and providing value to your connections. By being an active and engaged member of the LinkedIn community, you can build a strong professional presence and attract new opportunities.