Even though she was born in a North Indian business family based in Kerala, Ritu Goyal Harish did not realize that entrepreneurship was also in her blood. That was until he quit his job as a journalist to create his own boutique travel company, Ease India Travel, which specializes in personalized vacation packages for Bhutan and parts of India. Now he is thriving in his new role of “delight”. After completing her degree in English literature from the University of Delhi, Ritu began writing for national media publications and worked as a research journalist for almost 17 years. Based in Pune, she discovered real estate scams, wrote about women’s issues and other human interest features for newspapers like DNA and several magazines and news portals.
From 2004 to 2006, he also served as a judge at the bank for electricity complaints in Delhi. She was a visiting professor at the Indira School of Communication from 2008 to 2010, and at Symbiosis International University since 2010, where she teaches journalism, article writing and media ethics. “The teaching helped me become a better reporter. It helped me consolidate my knowledge and experience in the field, “says Ritu.
The adventurer in it, however, refused to sit still. Ritu started traveling alone after her children grew up and her husband moved abroad for a work assignment. “He told me to go” to a safe place. “So I chose Bhutan,” recalls his first trip in 2012. He wrote about his experiences on his travel blog, and soon readers began asking him for advice on how to plan his own trips, from hotel recommendations to suggestions for unknown destinations out of the ordinary. path.
For 2016, Ritu realized that he would have to turn his passion into a profession. By then, she was already organizing personalized trips to Bhutan and Himalayan walks for small to medium-sized non-profit groups with no losses. He decided to take a leap of faith and establish an office in Pune, got local partners in all of his destinations, hired full-time staff and put the ball in motion.
Luckily, the 43-year-old was in the right place at the right time. The Indians realized that they did not have to pay a daily royalty of USD 250 that other nationalities had to pay upon entering Bhutan and the Kingdom was suddenly under the tourist radar. The company of Ritu, with its experience, existing network and arrangements in the land of the mountain, became the first option for anyone who wants to go there.
Through his company Ease India Travel, Ritu also began offering paragliding trips in the Kangra valley of Himachal Pradesh, birding and hiking trips in Coorg in Karnataka, and “temple visits” through the nine monuments most famous religious of Kerala. What distinguishes your packages are personal touches and unconventional experiences. For example, it offers a forest holiday in Wayanad, Kerala, where in addition to spending time in a forest soaking in the sights, sounds and smells of the forest, visitors can also enjoy a complete tribal experience from visits to fortune-teller to a jungle safari and consultation with a tribal healer.
“I offer the kind of experiences I’m looking for,” says Ritu of the spirit of his company. Her guests know that they can count on her for the little sensitive details that make their holidays perfect: once she even arranged for the yogurt and a special type of brine to be available during the eight days of a tour to Bhutan because her guests could not They have their meals without her. In another case, he organized a surprise dinner by candlelight at the Taj Tashi in Thimphu for his guests celebrating their first anniversary.
“For me, a guest’s holiday should not only be special, but should also be the signal of their happiest memories,” says Ritu.
What your company also offers is a personal touch: where there is an expert on the other side who answers your questions, solves your problems and makes sure that your precious trip remains the source of happy memories. Ritu believes that it is time for companies to deal with their customers on a human level, where interaction is so personal that it is like talking with a friend about their travel plans, where the expert who listens to him understands that his holidays are so intimate that can surprise you when you least expect it and where you are treated as a “guest”, not just a client or client. The most satisfying profession is, in fact, one that delights.