9 out of 10 startups don’t go beyond early stage.
But, every startup aspires to be in that 1% success bracket. So, what goes wrong?
Wrong idea, flawed product, bad planning-strategy-execution, lack of fund – these are the most talked about reasons for which the early stage ventures go belly up.
Sure, those are definitely the culprits in majority of the cases.
But, there’s one more reason and that’s not talked about much – the lack of “right” content!
When you are brand new in the market, that’s the most critical time for your business to communicate the “right” identity, purpose and value proposition.
That’s when the “right” content plays the most crucial role.
At the early stage of your business, the “must have” content assets are: